永利皇宫网址是多少

技巧分享| 外卖商户如何提高下单率

作者:小陈  |  来源:客满云店  |  2018-08-06 18:03:45

永利皇宫网址是多少WAIMAIDASHUJUGONGSIZHISHIZHENFABUDEWAIMAIDASHUJUBAOGAOXIANSHI,2020NIANWAIMAISHICHANGGUIMOKEDA7000YI,WAIMAISHICHANGDUICANYINDESHENTOULVYEJIANGDA80%YISHANG。KEJIANWAIMAIXINGYEDESHICHANGZAIZHUBUKUODA,DANDUIYUWAIMAIXINGYEDESHANGJIALAISHUO,WAIMAILIRUNDI,XIADANLVBUWENDING,ZAISHICHANGKUOSANKUAIDETONGSHIJINGZHENGYALIYEBURONGXIAOQU。

永利皇宫网址是多少SUOYIWOMENJINTIANJIUPINPAIXINGXIANG、JIEGOUDINGJIADENGSIGEFANGMIANLAITANTANWAIMAISHANGHURUHETIGAOXIADANLV。

技巧一、品牌形象

品牌形象:顾客在线下店铺可以看到你的装修、感受到你的服务的消费者,在线上只会用几秒钟的时间扫描你。如何在这几秒时间内获得他们的注意力,极为关键。所以外卖行业小程序的品牌形象就显得极为重要。

两种模式:

1、店铺头像用品牌logo

永利皇宫网址是多少XINGXIANGDEPINPAIBIAOZHIKEYIRANGXIAOFEIZHEDUIDIANPUHUOPINPAICHANSHENGGENGZHIGUANQIESHENKEDEYINXIANG。SHEJIYIGEPINPAIDElogoGUANCHUANZAIZHENGGEXIAOCHENGXUZHONG。

2、banner图烘托氛围

DIANKAIYIJIADIANDIYIYANKANDAODE,JIUSHIbannerTU。TASHIYIZHANGXIANSHANGHAIBAO,NIKEYIFANGJINJINGMEISHIHAIBAO,YEKEYIJIANGDIANNEICHENSHEFANGSHANGLAI,RANGYONGHUZAIBUQUMENDIANDEQIANTIXIA,JIUNENGKANDAONIDEMENDIANFENWEI。

在banner图中放入环境图,可以直观地感受到店铺环境,提升顾客对店铺的印象。1.jpg

技巧二、优化结构

YOUHUAJIEGOU:CHANPINDEJIEGOUYIDINGYAOQINGXI,BAOCHIYIGEDIANDETESEHECHANGGUITONGSHIJINXING,XINGCHENGQUANDIANTONGYIDEFENGGE。DUIYONGHULAISHUOYIGEDIANDEFENGGEDINGWEIYIDINGCHENGDUSHANGYINGXIANGCAIPINZHILIANG。

两类结构:

永利皇宫网址是多少1、DANPINLEIWAIMAI:BAOKUAN+GAOLIRUNCAIPIN(XIAOCHI/YINPIN)

2、DUOPINLEIWAIMAI:TEJIACAI+TESECAI

永利皇宫网址是多少ZHUYI:XIAOCHENGXULIDECHANPINBAOCHITONGYIFENGGE,LIRUNJIEGOUSHANGJINXINGDIAOHE。JIYOUYIYOUHUIXIYINYONGHUXIADANDECHANPINYEYOULIRUNDECHANPIN。

永利皇宫网址是多少LIRUZHEIGESHANGJIA,JIYOUXINPINTUIJIANYOUYOUJIZANHUODONGKUANLIANGZHEPEIHE,ZAITEJIAKUANXIYINYONGHUXIADANDETONGSHIYOUNENGRANGYONGHUKANDAOXINPINTUIJIAN,YINQIYONGHUXINGQU。

2.jpg2.jpg

技巧三、定价策略

DINGJIACELVE:BUSHIYIWEIDIJIA。ERSHIRANGGUKERENWEIDIANNEICAIPINXIANGDUISHIHUI,ZHIDEGOUMAI。QIADANGDEDINGJIACELVE,HAIHUIRANGGUKECHANSHENG“MAIDEYUEDUOYUEHUASUAN”DEXINLIGANSHOU,YOUDAOTAMENZHUDONGZENGJIAXIAOFEI,TISHENGKEDANJIA。

GENJUJINGJIXUEGUIZE,DUIYIGECHANPINHELIDEDINGJIAFANWEITUIXINGLIANGZHONGDINGJIAFA。

两种定价法:

1、毛利定价法

永利皇宫网址是多少CAIPINJIAGE=CHENGBEN/(1 — MAOLILV)

2、系数定价法

永利皇宫网址是多少DINGJIAXISHU=CAIPINJIAGE/CHENGBEN

永利皇宫网址是多少CAIPINJIAGE=CHENGBEN*DINGJIAXISHU

LIRU:YIFENCAICHENGBENSHI12YUAN,QUDINGMAOLILVWEI40% ,ZECAIPINJIAGE=12YUAN÷(1—40%)=20YUAN,QIZHONGMAOLISHI20-12=8YUAN,HUO20×40%=8YUAN。

ZHUYI:DIJIASHIMEIYOUDIXIANDE,ZHONGWEICAIPINMAIDANDESHIYONGHU,RANGYONGHUJUEDEWUCHAOSUOZHI,BIDIJIAGENGZHONGYAO,SUOYIYAORANGYONGHUCHANSHENGCAIPINYOUHUIDECUOJUEJIKE,BINGQIEZHONGSUYONGHUDEPINPAIJIAZHIGANZHI。

LIRUZHEIGESHANGJIA,ZUOCHUYUANJIAHEBIAOJIADEQUBIE,RANGYONGHU,RANGZIJIHUODELIRUNDETONGSHIYERANGYONGHUGANJUEDAOYOUHUI

3.jpg

技巧四、数据分析

FENXISHUJU:WAIMAIXINGYEDESHUJUSHIFEICHANGPANGDADE,BINGQIEMEITIANDOUZAIBIAN,CHONGFENQULIYONGZHEIXIESHUJU。GENJUWAIMAIXINGYEDEGEDAPINGTAIDIANPUHESOUSUOQINGKUANG,GENZHESHICHANGZOU,GENZHEYONGHUZOU。YOUQISHICUXIAOHUODONGRUHESHEZHI,GENJUDIANNEISHUJUQINGKUANGHEDAXINGYEDESHUJUQINGKUANGFENXI。

数据分析:小程序交易数据

 LIYONGKEMANXIAOCHENGXUHOUTAIDESHUJU,KEYIZHIGUANDIKANDAOGEGECHANPINDINGDANSHULIANGHEJINE,BINGQIENENGKANDAOYOUHUIQUAN,PINTUANDENGHUODONGDEDINGDANSHU。GENJUHOUTAIDESHUJUFENXICHANPINREDUHEYONGHUXIGUAN,GENJUZIJISUOCHUDEHUANJINGHESHUJUQUZUOSHIHEDEYINGXIAOHUODONG。

ZHUYI:CANYINLEIBIEBUYIYANG,YONGHUQUNTIKENENGYEBUYIYANG,DANHEXINDOUSHITINGYONGHUDE。

4.jpg

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